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SigFig raised $120 million on the promise of reinventing investing, but hasn’t announced a big partnership in years. Here’s how it went from deals with UBS and Wells Fargo to struggling to compete.

SigFig raised $120 million on the promise of reinventing investing, but hasn’t announced a big partnership in years. Here’s how it went from deals with UBS and Wells Fargo to struggling to compete.

When SigFig launched in San Francisco nine years ago as a low-cost roboadviser catering directly to customers, it was one of the only games in town.
It was part of a tiny club of pioneering, purely digital roboadvisers, with rivals Wealthfront and Betterment…
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